Chicago Southland, IL CVB - Marketing & Advertising

Industry: Travel Destinations & Chambers of Commerce

Solution: Marketing & Advertising

Client: Chicago Southland, IL Convention & Visitors Bureau

Marketing and Advertising campaigns for the Chicago Southland Convention and Visitors Bureau included Marketing Collateral, Direct Mail, Coupon Books, Annual Reports and Advertising Campaigns including the “Our Idea Of…” campaign.

The theme of “Our Idea Of…” campaign took familiar phrases from daily life or travel and put a new, more-fun Chicago Southland spin on each phrase. The Do-It-Yourself art style of the campaign conveyed the idea of reinventing the familiar and gave greater impact to the juxtaposition of elements contrasting elements.