Chicago Southland CVB - Branding

Industry: Travel Destinations & Chambers of Commerce

Solution: Branding

Client: Chicago Southland Convention & Visitors Bureau

Chicago Southland Convention and Visitors Bureau, represents 62 communities South and Southwest of the city of Chicago. Lunar Cow facilitated a brand visioning campaign for the area and hosted multiple brand summits with the local community as well as facilitating telephone polls to determine the most important positioning elements for the region with its audience. The new identity and tagline, Just Beyond the City Limits, celebrates the Southlands close proximity to the city while offering greater flexibility, affordability and an expanded list of things to do.