2013 Official Visitors Guide (Bakersfield, CA)

Industry: Travel Destinations & Chambers of Commerce

Solution: Publications

Client: Bakersfield Convention & Visitors Bureau

Bakersfield is the southern gateway to California’s Central Valley. It is known as Nashville West and is also home to a large Basque population providing numerous authentic restaurants. A magazine style format was again selected for the 2013 guide to allow the pages to have more clear space, larger images and more confident section headers. The result is a clean and clutter-free presentation of the area that quickly conveys information to the traveler while capturing the scenic beauty and unique culture of the area.